Celebs and Accra’s finest fashionistas gather for the launch of The Konfidence Label by Confidence Haugen
After postponing the official launch of her fashion accessories brand, ‘Konfidence’ a week earlier, Ghanaian socialite and entrepreneur, Confidence Haugen pulled together A-list celebrities, socialites and fashionistas to her Aphrodisiac Nightclub, where she unveiled her first collection, ‘Gomerdzedge’ ( meaning the beginning)
The collection includes colourful and afro-centric shoes and bags with interesting Ghanaian names like Akosua, Dufie, Baaba, Elikem, Asantewa, Kekeli, Esi, Akosua, Akuba,Yaayaa, Kuukua, Abia and Afi that reflect different characteristics, personalities and functionalities. With its delicate golden butterfly logo, the Konfidence label incorporates a lot of colour and class that will surely add some sparkle to every woman’s wardrobe. Like the butterfly, colouful and free-spirited, the label draws inspiration from the vibrant Ghanaian culture and scenic environment – a cocktail of contemporary designs infused with Kente fabric and African print from Ghana, carefully mixed with satin, crystals and other innovative materials to give each piece a truly sophisticated edge.
The launch was attended by several of Ghana’s celebrity folks including ,Samini, Nadia Buari, Majid Michel, John Dumelo, Nicki Samonas, Lydia Forson, Bola Ray, Nana Aba Anamuah, Shirley Frimpong-Manso, Jay Ghartey, PY Addo and several others. Guests were treated to delectable African snacks, drinks and cocktails as they watched the unveiling of the Konfidence debut collection on the runway. Models on the runway included contestants from Miss Malaika and several known Ghanaian models. Confidence was also supported by her fellow housemates from the Big Brother Amplified reality TV, namely Vina (Nigeria), Hanni (Ethiopia), and Lomwe (Malawi).
The guests later moved from the forecourt of the Aphrodisiac Nightclub into the main club area, which was converted into a showroom to showcase and sell items from The Konfidence range. Guests enjoyed a special 10% discount launch offer, which is open till November 9, 2012. The online shop is also available for those who want to order online. Visit www.konfidencefashion.com for more!